Instagram Strategy for an Art Fair

Today I met with a member of the Art Brussels marketing team and consulted them on their Instagram campaign. Art Brussels is an Artexis Easyfairs event, with a subject matter, which particularly appeals to me. I went last year in April and enjoying discovering the unique works they collect from young artists from all over Europe.

Back in September last year, I advised the Art Brussels team to start communicating with their fans through Instagram, and less than 6 months ago they already have 600 followers from the artsy circles and much engagement. They have done very well on this channel and engaging this way makes a lot of sense for them as their content is visual and very appealing.

Check out what their 2015 fair images look like – so original and so Brussels! I can’t wait for the next edition of the show in April.

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