What’s in a Digital Strategy?

I came across a high-quality presentation on Digital Strategy by Bud Caddell today. In it, he details what a digital strategy is, what a digital strategist produces and finally provides some cool tools of the trade to help you be more effective in building your organisation’s visionary game plan.

Have you been charged with producing any of the digital strategy deliverables Bud is describing in his presentation (brief, idea charter, campaign plan, digital footprint, position paper)? I myself will be working on updating the Artexis Easyfairs Digital Playbook next.