More than half of all web traffic is now generated on mobile devices, still metrics show that mobile conversion rates are yet to surpass those of desktop machines. Where is this gap coming from? Partially utility (some users prefer to shop on larger screens) and partially from mobile loading times, which are still lagging. For … Continue reading Good Web Marketing Means Testing Your Mobile Site Speed
If you have spent any amount of time online in the last few weeks, you have inevitably stumbled upon one of the 'America First, Insert-Your-Country-Name-Here' videos (now all linked on Everysecondcounts.eu, which have quickly gone viral and, like a good ol' chain letter, have spurred the creation of countless mode videos about every possible country on … Continue reading Why ‘Every Country Second’ Videos Are Good for Us All
I often get asked what it is precisely that I do as a freelance consultant in digital marketing. Most people today don’t really understand what digital marketing really means, including most of my friends and family. Well, let’s start by including some background info on how we got here.
Because the country is so small and people are so interconnected, common linguistic errors become almost ingrained in the way of speaking and are, over time, adopted as a way of speaking. They are legitimised by their mere utility and ubiquity. However, it is time to put an end to these Belgianisms and to dispel the errors which have now long become business as usual.
You know you're a frequent traveler once you have memorised most three-letter airport codes, the luggage requirements of each low-cost airline and have got enough tricks up your sleeve to be able to sneak in extra pieces of luggage, extra liquids and extra weight. Before I present you with my insider tips on how to … Continue reading Avoiding Common Airport Pitfalls
Earlier this year, as I was packing for a summer sailing trip, I reaffirmed my own suspicions, namely that: 1) I'm a mega-geek and 2) I've become over-digitalised. I looked at my little carry-on sized roll-on trolley only to find out that, in addition to all my gadgets, I had room for one or two swimsuits … Continue reading Downsize Your Gadgets, Streamline Your Life
Why Video? If you spend any time on the web these days, you may have noticed that video has become increasingly ubiquitous and now permeates every aspect of our online lives. We no longer read articles or posts, we watch videos of them. We no longer send text messages or even images, we send videos. … Continue reading Sell Yourself with Professional Videos
What Is It? Google recently launched an online certification course for digital marketing fundamentals, called 'Online Marketing Fundamentals,' not surprisingly. It is curated by an e-academy of sorts they've dubbed Digital Garage. How Does It Compare to Other Digital Marketing Certifications? Having passed the HootSuite / Syracuse University Social Media Marketing Certification, I was sceptical … Continue reading Should You Bother with Google’s Digital Garage?
This week Beyoncé managed to almost break the internet with her highly controversial video album Lemonade, which she first released exclusively on HBO. The media frenzy, which followed, speculating about every word in the lyrics and every gesture she makes in the videos, just shows that people need to get a life, but nevertheless, was … Continue reading Marketing Lessons from Beyoncé’s Lemonade
As the asset-light generation embraces freedom over possessions and figures out how to support ourselves while working remotely, there are questions about the actual value our work creates and what we can do about it.