Apple – А Global Brand Going Local to Survive

An integrated product – marketing package The success of Apple – the U.S. corporation whose valuation is projected to hit $1 trillion later this year – has largely depended on their product vision and ability to control the product development, production and distribution chains in a tightly knit ecosystem of operating systems, application software, hardware … Continue reading Apple – А Global Brand Going Local to Survive

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Freelance Writers: Skip Past Scripted.com

Rejected by Scripted.com? Not to worry, their rates are low and good writers can get better work on their own, anyways. Scripted.com (I will not include a link here as to not help with their SERP score) is a self-proclaimed ''best community for writers and editors,'' except no one has ever heard of them and … Continue reading Freelance Writers: Skip Past Scripted.com

How Ad-blocking Providers Can Dominate

The first mobile ad-blocking solution to gain traction in North America or Europe will connect with a large, latent audience of former desktop ad-blocking users.

Access the Well of Free Resources that is ”Think with Google”

You may already be using key Google tools like Google Webmaster Tools, the Keyword Planner or the Search Console. Chances are, you haven’t heard of Think with Google or used it much yet; here is some info about all the free resources hosted within it and what they can help you accomplish.

10 Reasons Why Freelancers are Better for Your Business

Today there are still preferences within more traditional and conservative companies to hire and retail full-time employees -- the perceived advantages of doing so are based rather on myths and misconceptions than actual facts. Let's look at some of the ways in which freelancers are better for your business than permanent employees and dispel some of these outdated beliefs. 

Web Summit: The Unofficial Guide

So I just got back from my first Web Summit that took place in Lisbon last week. Before going, as a novice I had some misconceptions as well as some expectations that turned out to be true. Sure, Web Summit is known as the biggest, greatest tech conference in Europe but there are things it is and it isn’t. It’s important to know why you’re going and what you’re going to get out of it before you spend your precious time and money on immersing yourself in the experience.

Good Web Marketing Means Testing Your Mobile Site Speed

More than half of all web traffic is now generated on mobile devices, still metrics show that mobile conversion rates are yet to surpass those of desktop machines. Where is this gap coming from? Partially utility (some users prefer to shop on larger screens) and partially from mobile loading times, which are still lagging. For … Continue reading Good Web Marketing Means Testing Your Mobile Site Speed

Digital Marketing Consulting for Dummies

I often get asked what it is precisely that I do as a freelance consultant in digital marketing. Most people today don’t really understand what digital marketing really means, including most of my friends and family. Well, let’s start by including some background info on how we got here.

Downsize Your Gadgets, Streamline Your Life

Earlier this year, as I was packing for a summer sailing trip, I reaffirmed my own suspicions, namely that: 1) I'm a mega-geek and 2) I've become over-digitalised. I looked at my little carry-on sized roll-on trolley only to find out that, in addition to all my gadgets, I had room for one or two swimsuits … Continue reading Downsize Your Gadgets, Streamline Your Life

Sell Yourself with Professional Videos

Why Video? If you spend any time on the web these days, you may have noticed that video has become increasingly ubiquitous and now permeates every aspect of our online lives. We no longer read articles or posts, we watch videos of them. We no longer send text messages or even images, we send videos. … Continue reading Sell Yourself with Professional Videos