So I just got back from my first Web Summit that took place in Lisbon last week. Before going, as a novice I had some misconceptions as well as some expectations that turned out to be true. Sure, Web Summit is known as the biggest, greatest tech conference in Europe but there are things it is and it isn’t. It’s important to know why you’re going and what you’re going to get out of it before you spend your precious time and money on immersing yourself in the experience.
More than half of all web traffic is now generated on mobile devices, still metrics show that mobile conversion rates are yet to surpass those of desktop machines. Where is this gap coming from? Partially utility (some users prefer to shop on larger screens) and partially from mobile loading times, which are still lagging. For … Continue reading Good Web Marketing Means Testing Your Mobile Site Speed
I often get asked what it is precisely that I do as a freelance consultant in digital marketing. Most people today don’t really understand what digital marketing really means, including most of my friends and family. Well, let’s start by including some background info on how we got here.
Earlier this year, as I was packing for a summer sailing trip, I reaffirmed my own suspicions, namely that: 1) I'm a mega-geek and 2) I've become over-digitalised. I looked at my little carry-on sized roll-on trolley only to find out that, in addition to all my gadgets, I had room for one or two swimsuits … Continue reading Downsize Your Gadgets, Streamline Your Life
Why Video? If you spend any time on the web these days, you may have noticed that video has become increasingly ubiquitous and now permeates every aspect of our online lives. We no longer read articles or posts, we watch videos of them. We no longer send text messages or even images, we send videos. … Continue reading Sell Yourself with Professional Videos
What Is It? Google recently launched an online certification course for digital marketing fundamentals, called 'Online Marketing Fundamentals,' not surprisingly. It is curated by an e-academy of sorts they've dubbed Digital Garage. How Does It Compare to Other Digital Marketing Certifications? Having passed the HootSuite / Syracuse University Social Media Marketing Certification, I was sceptical … Continue reading Should You Bother with Google’s Digital Garage?
This week Beyoncé managed to almost break the internet with her highly controversial video album Lemonade, which she first released exclusively on HBO. The media frenzy, which followed, speculating about every word in the lyrics and every gesture she makes in the videos, just shows that people need to get a life, but nevertheless, was … Continue reading Marketing Lessons from Beyoncé’s Lemonade
As the asset-light generation embraces freedom over possessions and figures out how to support ourselves while working remotely, there are questions about the actual value our work creates and what we can do about it.
Ever since I became self-employed and no longer had access to a licensed copy of the Adobe Creative Suite, I have been looking for a solution to my basic collage and design needs. When I found out about the existence of Canva, I simply went berserk with excitement. Here's what I love about Canva: You … Continue reading Easy, Professional Graphics with Canva
Social media seems to have taken on mythical proportions lately with everyone under the sun wanting to be on social without necessarily knowing why or taking time to figure out what they are trying to accomplish by investing time and money into it. To me, social media is a product of our times, a result … Continue reading It Pays to Be Social