Good Web Marketing Means Testing Your Mobile Site Speed

More than half of all web traffic is now generated on mobile devices, still metrics show that mobile conversion rates are yet to surpass those of desktop machines. Where is this gap coming from? Partially utility (some users prefer to shop on larger screens) and partially from mobile loading times, which are still lagging. For…

Digital Marketing Consulting for Dummies

I often get asked what it is precisely that I do as a freelance consultant in digital marketing. Most people today don’t really understand what digital marketing really means, including most of my friends and family. Well, let’s start by including some background info on how we got here.

Downsize Your Gadgets, Streamline Your Life

Earlier this year, as I was packing for a summer sailing trip, I reaffirmed my own suspicions, namely that: 1) I’m a mega-geek and 2) I’ve become over-digitalised. I looked at my little carry-on sized roll-on trolley only to find out that, in addition to all my gadgets, I had room for one or two swimsuits…

Sell Yourself with Professional Videos

Why Video? If you spend any time on the web these days, you may have noticed that video has become increasingly ubiquitous and now permeates every aspect of our online lives. We no longer read articles or posts, we watch videos of them. We no longer send text messages or even images, we send videos….

Should You Bother with Google’s Digital Garage?

What Is It?  Google recently launched an online certification course for digital marketing fundamentals, called ‘Online Marketing Fundamentals,’ not surprisingly. It is curated by an e-academy of sorts they’ve dubbed Digital Garage. How Does It Compare to Other Digital Marketing Certifications? Having passed the HootSuite / Syracuse University Social Media Marketing Certification, I was sceptical…

Marketing Lessons from Beyoncé’s Lemonade

This week Beyoncé managed to almost break the internet with her highly controversial video album Lemonade, which she first released exclusively on HBO. The media frenzy, which followed, speculating about every word in the lyrics and every gesture she makes in the videos, just shows that people need to get a life, but nevertheless, was…

Does Digital Nomadism Create Analogue Value?

As the asset-light generation embraces freedom over possessions and figures out how to support ourselves while working remotely, there are questions about the actual value our work creates and what we can do about it.

Easy, Professional Graphics with Canva

Ever since I became self-employed and no longer had access to a licensed copy of the Adobe Creative Suite, I have been looking for a solution to my basic collage and design needs. When I found out about the existence of Canva, I simply went berserk with excitement. Here’s what I love about Canva: You…

It Pays to Be Social

Social media seems to have taken on mythical proportions lately with everyone under the sun wanting to be on social without necessarily knowing why or taking time to figure out what they are trying to accomplish by investing time and money into it. To me, social media is a product of our times, a result…

50 Shades of Marketing

Lo and behold, the long awaited 50 Shades of Grey movie has been released in Europe and I, like many a curious young lady, trotted over to the cinema to check it out. I never read the books and had a biased, not-overly-positive opinion about the quality of the E.L. James’ writing, but had to…

What’s in a Digital Strategy?

I came across a high-quality presentation on Digital Strategy by Bud Caddell today. In it, he details what a digital strategy is, what a digital strategist produces and finally provides some cool tools of the trade to help you be more effective in building your organisation’s visionary game plan. Have you been charged with producing…

Instagram Strategy for an Art Fair

Today I met with a member of the Art Brussels marketing team and consulted them on their Instagram campaign. Art Brussels is an Artexis Easyfairs event, with a subject matter, which particularly appeals to me. I went last year in April and enjoying discovering the unique works they collect from young artists from all over Europe….