Apple – А Global Brand Going Local to Survive

An integrated product – marketing package The success of Apple – the U.S. corporation whose valuation is projected to hit $1 trillion later this year – has largely depended on their product vision and ability to control the product development, production and distribution chains in a tightly knit ecosystem of operating systems, application software, hardware … Continue reading Apple – А Global Brand Going Local to Survive

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TRVL’s Attempt at Reinventing Travel Bookings

You may have heard about TRVL -- a Dutch startup created by an ex-Appler, that's trying to disrupt the entire travel booking industry by offering individuals the ability to curate travel experiences, including hotels and flights, and thus become travel agencies of one in exchange for commission. TRVL presents themselves as a "revolutionary peer-to-peer travel booking … Continue reading TRVL’s Attempt at Reinventing Travel Bookings