Sell Yourself with Professional Videos

Why Video? If you spend any time on the web these days, you may have noticed that video has become increasingly ubiquitous and now permeates every aspect of our online lives. We no longer read articles or posts, we watch videos of them. We no longer send text messages or even images, we send videos….

Should You Bother with Google’s Digital Garage?

What Is It?  Google recently launched an online certification course for digital marketing fundamentals, called ‘Online Marketing Fundamentals,’ not surprisingly. It is curated by an e-academy of sorts they’ve dubbed Digital Garage. How Does It Compare to Other Digital Marketing Certifications? Having passed the HootSuite / Syracuse University Social Media Marketing Certification, I was sceptical…

Marketing Lessons from Beyoncé’s Lemonade

This week Beyoncé managed to almost break the internet with her highly controversial video album Lemonade, which she first released exclusively on HBO. The media frenzy, which followed, speculating about every word in the lyrics and every gesture she makes in the videos, just shows that people need to get a life, but nevertheless, was…

Easy, Professional Graphics with Canva

Ever since I became self-employed and no longer had access to a licensed copy of the Adobe Creative Suite, I have been looking for a solution to my basic collage and design needs. When I found out about the existence of Canva, I simply went berserk with excitement. Here’s what I love about Canva: You…

It Pays to Be Social

Social media seems to have taken on mythical proportions lately with everyone under the sun wanting to be on social without necessarily knowing why or taking time to figure out what they are trying to accomplish by investing time and money into it. To me, social media is a product of our times, a result…

Instagram Strategy for an Art Fair

Today I met with a member of the Art Brussels marketing team and consulted them on their Instagram campaign. Art Brussels is an Artexis Easyfairs event, with a subject matter, which particularly appeals to me. I went last year in April and enjoying discovering the unique works they collect from young artists from all over Europe….