I often get asked what it is precisely that I do as a freelance consultant in digital marketing. Most people today don’t really understand what digital marketing really means, including most of my friends and family. Well, let’s start by including some background info on how we got here.
I came across a high-quality presentation on Digital Strategy by Bud Caddell today. In it, he details what a digital strategy is, what a digital strategist produces and finally provides some cool tools of the trade to help you be more effective in building your organisation's visionary game plan. Have you been charged with producing … Continue reading What’s in a Digital Strategy?
Today I met with a member of the Art Brussels marketing team and consulted them on their Instagram campaign. Art Brussels is an Artexis Easyfairs event, with a subject matter, which particularly appeals to me. I went last year in April and enjoying discovering the unique works they collect from young artists from all over Europe. … Continue reading Instagram Strategy for an Art Fair