Apple – А Global Brand Going Local to Survive

An integrated product – marketing package The success of Apple – the U.S. corporation whose valuation is projected to hit $1 trillion later this year – has largely depended on their product vision and ability to control the product development, production and distribution chains in a tightly knit ecosystem of operating systems, application software, hardware … Continue reading Apple – А Global Brand Going Local to Survive

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How Ad-blocking Providers Can Dominate

The first mobile ad-blocking solution to gain traction in North America or Europe will connect with a large, latent audience of former desktop ad-blocking users.

Access the Well of Free Resources that is ”Think with Google”

You may already be using key Google tools like Google Webmaster Tools, the Keyword Planner or the Search Console. Chances are, you haven’t heard of Think with Google or used it much yet; here is some info about all the free resources hosted within it and what they can help you accomplish.

Digital Marketing Consulting for Dummies

I often get asked what it is precisely that I do as a freelance consultant in digital marketing. Most people today don’t really understand what digital marketing really means, including most of my friends and family. Well, let’s start by including some background info on how we got here.

What’s in a Digital Strategy?

I came across a high-quality presentation on Digital Strategy by Bud Caddell today. In it, he details what a digital strategy is, what a digital strategist produces and finally provides some cool tools of the trade to help you be more effective in building your organisation's visionary game plan. Have you been charged with producing … Continue reading What’s in a Digital Strategy?

Instagram Strategy for an Art Fair

Today I met with a member of the Art Brussels marketing team and consulted them on their Instagram campaign. Art Brussels is an Artexis Easyfairs event, with a subject matter, which particularly appeals to me. I went last year in April and enjoying discovering the unique works they collect from young artists from all over Europe. … Continue reading Instagram Strategy for an Art Fair