Apple – А Global Brand Going Local to Survive

An integrated product – marketing package The success of Apple – the U.S. corporation whose valuation is projected to hit $1 trillion later this year – has largely depended on their product vision and ability to control the product development, production and distribution chains in a tightly knit ecosystem of operating systems, application software, hardware … Continue reading Apple – А Global Brand Going Local to Survive

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How Ad-blocking Providers Can Dominate

The first mobile ad-blocking solution to gain traction in North America or Europe will connect with a large, latent audience of former desktop ad-blocking users.