Marketing Lessons from Beyoncé’s Lemonade

This week Beyoncé managed to almost break the internet with her highly controversial video album Lemonade, which she first released exclusively on HBO. The media frenzy, which followed, speculating about every word in the lyrics and every gesture she makes in the videos, just shows that people need to get a life, but nevertheless, was … Continue reading Marketing Lessons from Beyoncé’s Lemonade

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Easy, Professional Graphics with Canva

Ever since I became self-employed and no longer had access to a licensed copy of the Adobe Creative Suite, I have been looking for a solution to my basic collage and design needs. When I found out about the existence of Canva, I simply went berserk with excitement. Here's what I love about Canva: You … Continue reading Easy, Professional Graphics with Canva

It Pays to Be Social

Social media seems to have taken on mythical proportions lately with everyone under the sun wanting to be on social without necessarily knowing why or taking time to figure out what they are trying to accomplish by investing time and money into it. To me, social media is a product of our times, a result … Continue reading It Pays to Be Social

What’s in a Digital Strategy?

I came across a high-quality presentation on Digital Strategy by Bud Caddell today. In it, he details what a digital strategy is, what a digital strategist produces and finally provides some cool tools of the trade to help you be more effective in building your organisation's visionary game plan. Have you been charged with producing … Continue reading What’s in a Digital Strategy?

Instagram Strategy for an Art Fair

Today I met with a member of the Art Brussels marketing team and consulted them on their Instagram campaign. Art Brussels is an Artexis Easyfairs event, with a subject matter, which particularly appeals to me. I went last year in April and enjoying discovering the unique works they collect from young artists from all over Europe. … Continue reading Instagram Strategy for an Art Fair