50 Shades of Marketing

Lo and behold, the long awaited 50 Shades of Grey movie has been released in Europe and I, like many a curious young lady, trotted over to the cinema to check it out. I never read the books and had a biased, not-overly-positive opinion about the quality of the E.L. James’ writing, but had to…

What’s in a Digital Strategy?

I came across a high-quality presentation on Digital Strategy by Bud Caddell today. In it, he details what a digital strategy is, what a digital strategist produces and finally provides some cool tools of the trade to help you be more effective in building your organisation’s visionary game plan. Have you been charged with producing…

Instagram Strategy for an Art Fair

Today I met with a member of the Art Brussels marketing team and consulted them on their Instagram campaign. Art Brussels is an Artexis Easyfairs event, with a subject matter, which particularly appeals to me. I went last year in April and enjoying discovering the unique works they collect from young artists from all over Europe….