It Pays to Be Social

Social media seems to have taken on mythical proportions lately with everyone under the sun wanting to be on social without necessarily knowing why or taking time to figure out what they are trying to accomplish by investing time and money into it. To me, social media is a product of our times, a result … Continue reading It Pays to Be Social

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What’s in a Digital Strategy?

I came across a high-quality presentation on Digital Strategy by Bud Caddell today. In it, he details what a digital strategy is, what a digital strategist produces and finally provides some cool tools of the trade to help you be more effective in building your organisation's visionary game plan. Have you been charged with producing … Continue reading What’s in a Digital Strategy?