“What I don’t know, I will learn” is my motto, which stems from a growth vs. a fixed mindset, cultivated somewhere between Sofia (Bulgaria), Fargo (North Dakota), Brussels (Belgium) and Barcelona (Spain).
Currently advising enterprises on their search and selection of digital technology (off-the-shelf or custom-built), including scoping of business needs, identification, evaluation and selection of technology vendors, functional and technical design. If you are embarking on a process of digital transformation and need help, let’s talk.
I can help define your digital marketing and content strategy, run PPC advertising and e-marketing campaigns, enhance your SEO, conduct usability, user experience and competitive research studies.
Leveraging 15+ years of marketing experience across multiple industries and markets in helping clients establish a sound strategy, set short- and long-term goals and achieve them through an industry- and audience-appropriate, structured, highly targeted and result-driven approach, I am skilled in launching startups as well as working with established companies on growing their business and expanding geographically.
- Digital and social marketing strategy development, articulation and execution
- Commercial brand partnership and strategic account management
- Competitive research
- Web content strategy, development and management
- Copywriting, copy editing, storytelling
- Corporate communications, branding and PR
- Managing large web/mobile development projects, following agile methodologies
- UI (user interface) journey definition, testing and UX (user experience) optimisation
- SEO, keyword research and content optimisation, web analytics
- SEA, remarketing/retargeting, social media advertising, e-marketing
- Efficient, multi-cultural communicator
- Creative problem-solver
- Motivating people manager
- Dynamic, flexible and agile
My certifications & memberships:
Need digital marketing help or advice? Let’s see how I can help you.