Who is Ina?

20170406_170344000_iOS“What I don’t know, I will learn” is my motto, which stems from a growth vs. a fixed mindset, cultivated somewhere between Sofia (Bulgaria), Fargo (North Dakota), Brussels (Belgium) and Barcelona (Spain).

Currently advising enterprises on their search and selection of digital technology (off-the-shelf or custom-built), including scoping of business needs, identification, evaluation and selection of technology vendors, functional and technical design. If you are embarking on a process of digital transformation and need help, let’s talk.

I can help define your digital marketing and content strategy, run PPC advertising and e-marketing campaigns, enhance your SEO, conduct usability, user experience and competitive research studies.

Leveraging 15+ years of marketing experience across multiple industries and markets in helping clients establish a sound strategy, set short- and long-term goals and achieve them through an industry- and audience-appropriate, structured, highly targeted and result-driven approach.

Particularly skilled in helping tech and online startups launch as well as working with established companies on growing their business.

Marketing skills:

  • Digital and social marketing strategy development, articulation and execution
  • Commercial brand partnership and strategic account management
  • Competitive research
  • Web content strategy, development and management
  • Copywriting, copy editing, storytelling
  • Corporate communications, branding and PR

Technical skills:

  • Managing large web/mobile development projects, following agile methodologies
  • UI (user interface) journey definition, testing and UX (user experience) optimisation
  • SEO, keyword research and content optimisation, web analytics
  • SEA, remarketing/retargeting, social media advertising, e-marketing

Soft skills:

  • Result-driven
  • Detail-oriented
  • Efficient, multi-cultural communicator
  • Creative problem-solver
  • Motivating people manager
  • Dynamic, flexible and agile

Ina is MBA-educated and has worked for several Fortune 500 companies in 5 countries. Check out her portfolio, CVlist of clients and references.

My certifications:

Image result for certified scrum masterhsucert google_garage-d55f78ac9ebd54f5c77159fce4141ff6 celta_2

Need digital marketing help and advice?  Contact me for a FREE consultation.

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