Today there are still preferences within more traditional and conservative companies to hire and retail full-time employees -- the perceived advantages of doing so are based rather on myths and misconceptions than actual facts. Let's look at some of the ways in which freelancers are better for your business than permanent employees and dispel some of these outdated beliefs.
Why Video? If you spend any time on the web these days, you may have noticed that video has become increasingly ubiquitous and now permeates every aspect of our online lives. We no longer read articles or posts, we watch videos of them. We no longer send text messages or even images, we send videos. … Continue reading Sell Yourself with Professional Videos
This week Beyoncé managed to almost break the internet with her highly controversial video album Lemonade, which she first released exclusively on HBO. The media frenzy, which followed, speculating about every word in the lyrics and every gesture she makes in the videos, just shows that people need to get a life, but nevertheless, was … Continue reading Marketing Lessons from Beyoncé’s Lemonade