It’s Time You Wrote Your Own Job Description

Do you only apply for a job if you closely match the job description? Has it ever occurred to you that we are always looking for potential employers to supply us with job descriptions about how they see the job we are going to be doing – if we’re lucky – for years to come? … Continue reading It’s Time You Wrote Your Own Job Description

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10 Reasons Why Freelancers are Better for Your Business

Today there are still preferences within more traditional and conservative companies to hire and retail full-time employees -- the perceived advantages of doing so are based rather on myths and misconceptions than actual facts. Let's look at some of the ways in which freelancers are better for your business than permanent employees and dispel some of these outdated beliefs. 

Sell Yourself with Professional Videos

Why Video? If you spend any time on the web these days, you may have noticed that video has become increasingly ubiquitous and now permeates every aspect of our online lives. We no longer read articles or posts, we watch videos of them. We no longer send text messages or even images, we send videos. … Continue reading Sell Yourself with Professional Videos

Marketing Lessons from Beyoncé’s Lemonade

This week Beyoncé managed to almost break the internet with her highly controversial video album Lemonade, which she first released exclusively on HBO. The media frenzy, which followed, speculating about every word in the lyrics and every gesture she makes in the videos, just shows that people need to get a life, but nevertheless, was … Continue reading Marketing Lessons from Beyoncé’s Lemonade