How I Put the ‘’Free’’ in Freelancer

Homeworking once a week - naah, how about every day? One ''home office'' day per week just wasn’t going to cut it for me. I know what you’re thinking – some people would kill just for the possibility to WFH (work from home) on a Friday. But I am a free-thinking millennial who lives in … Continue reading How I Put the ‘’Free’’ in Freelancer

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Digital Marketing Consulting for Dummies

I often get asked what it is precisely that I do as a freelance consultant in digital marketing. Most people today don’t really understand what digital marketing really means, including most of my friends and family. Well, let’s start by including some background info on how we got here.

Should You Bother with Google’s Digital Garage?

What Is It?  Google recently launched an online certification course for digital marketing fundamentals, called 'Online Marketing Fundamentals,' not surprisingly. It is curated by an e-academy of sorts they've dubbed Digital Garage. How Does It Compare to Other Digital Marketing Certifications? Having passed the HootSuite / Syracuse University Social Media Marketing Certification, I was sceptical … Continue reading Should You Bother with Google’s Digital Garage?

Marketing Lessons from Beyoncé’s Lemonade

This week Beyoncé managed to almost break the internet with her highly controversial video album Lemonade, which she first released exclusively on HBO. The media frenzy, which followed, speculating about every word in the lyrics and every gesture she makes in the videos, just shows that people need to get a life, but nevertheless, was … Continue reading Marketing Lessons from Beyoncé’s Lemonade

What’s in a Digital Strategy?

I came across a high-quality presentation on Digital Strategy by Bud Caddell today. In it, he details what a digital strategy is, what a digital strategist produces and finally provides some cool tools of the trade to help you be more effective in building your organisation's visionary game plan. Have you been charged with producing … Continue reading What’s in a Digital Strategy?

Instagram Strategy for an Art Fair

Today I met with a member of the Art Brussels marketing team and consulted them on their Instagram campaign. Art Brussels is an Artexis Easyfairs event, with a subject matter, which particularly appeals to me. I went last year in April and enjoying discovering the unique works they collect from young artists from all over Europe. … Continue reading Instagram Strategy for an Art Fair