Why ‘Every Country Second’ Videos Are Good for Us All

If you have spent any amount of time online in the last few weeks, you have inevitably stumbled upon one of the ‘America First, Insert-Your-Country-Name-Here’ videos (now all linked on Everysecondcounts.eu, which have quickly gone viral and, like a good ol’ chain letter, have spurred the creation of countless mode videos about every possible country on…

Digital Marketing Consulting for Dummies

I often get asked what it is precisely that I do as a freelance consultant in digital marketing. Most people today don’t really understand what digital marketing really means, including most of my friends and family. Well, let’s start by including some background info on how we got here.

Belglish: Guide to Speaking Better English for Belgians

Because the country is so small and people are so interconnected, common linguistic errors become almost ingrained in the way of speaking and are, over time, adopted as a way of speaking. They are legitimised by their mere utility and ubiquity. However, it is time to put an end to these Belgianisms and to dispel the errors which have now long become business as usual.

Avoiding Common Airport Pitfalls

You know you’re a frequent traveler once you have memorised most three-letter airport codes, the luggage requirements of each low-cost airline and have got enough tricks up your sleeve to be able to sneak in extra pieces of luggage, extra liquids and extra weight. Before I present you with my insider tips on how to…

Downsize Your Gadgets, Streamline Your Life

Earlier this year, as I was packing for a summer sailing trip, I reaffirmed my own suspicions, namely that: 1) I’m a mega-geek and 2) I’ve become over-digitalised. I looked at my little carry-on sized roll-on trolley only to find out that, in addition to all my gadgets, I had room for one or two swimsuits…

Sell Yourself with Professional Videos

Why Video? If you spend any time on the web these days, you may have noticed that video has become increasingly ubiquitous and now permeates every aspect of our online lives. We no longer read articles or posts, we watch videos of them. We no longer send text messages or even images, we send videos….

Should You Bother with Google’s Digital Garage?

What Is It?  Google recently launched an online certification course for digital marketing fundamentals, called ‘Online Marketing Fundamentals,’ not surprisingly. It is curated by an e-academy of sorts they’ve dubbed Digital Garage. How Does It Compare to Other Digital Marketing Certifications? Having passed the HootSuite / Syracuse University Social Media Marketing Certification, I was sceptical…

Marketing Lessons from Beyoncé’s Lemonade

This week Beyoncé managed to almost break the internet with her highly controversial video album Lemonade, which she first released exclusively on HBO. The media frenzy, which followed, speculating about every word in the lyrics and every gesture she makes in the videos, just shows that people need to get a life, but nevertheless, was…

Does Digital Nomadism Create Analogue Value?

As the asset-light generation embraces freedom over possessions and figures out how to support ourselves while working remotely, there are questions about the actual value our work creates and what we can do about it.

Easy, Professional Graphics with Canva

Ever since I became self-employed and no longer had access to a licensed copy of the Adobe Creative Suite, I have been looking for a solution to my basic collage and design needs. When I found out about the existence of Canva, I simply went berserk with excitement. Here’s what I love about Canva: You…

It Pays to Be Social

Social media seems to have taken on mythical proportions lately with everyone under the sun wanting to be on social without necessarily knowing why or taking time to figure out what they are trying to accomplish by investing time and money into it. To me, social media is a product of our times, a result…

50 Shades of Marketing

Lo and behold, the long awaited 50 Shades of Grey movie has been released in Europe and I, like many a curious young lady, trotted over to the cinema to check it out. I never read the books and had a biased, not-overly-positive opinion about the quality of the E.L. James’ writing, but had to…